For over a century, artists have benefitted from the royalties model of compensation.
Through royalties, artists have creative leverage, generating wealth based on a multiplier effect and raising the profile of their work through authenticated reproductions.
Yet the benefits of creative leverage have not yet spread to all creatives.
Millions of artisans globally have yet to be given the opportunity to leverage their creative craft into a multiplier effect to generate true wealth.
And they have not had the opportunity to leverage their work onto a global platform that elevates their profile not just as an artisan - but as an artist.